Leveraging TikTok for Entrepreneurial Success

As entrepreneurs, it's crucial to adapt to emerging platforms for maximum reach. TikTok, representing the realm of short-form content, remains underutilized. While we continue to focus on long-term SEO strategies, TikTok presents the opportunity for substantial traffic with just a 30-second video.

Consider this: when was the last time you saw your 50-year-old parents reading a blog? Yet, they spend a significant amount of time on TikTok.

In this piece, we'll explore the facts from 2023 and share some tips for success on TikTok, derived from experimentation and learning about potential pitfalls that could result in shadow banning.

1. TikTok vs Instagram

If you're not aware yet, people spend more time on TikTok than on Instagram, with 4.43 billion daily minutes compared to Instagram's 3.91 billion. Despite TikTok having slightly fewer monthly active users (82.3 million compared to Instagram's 118.4 million), users spend significantly more time on TikTok on average.

Currently, Instagram excels in generating ad revenue per adult user per hour spent, around six times more than TikTok. This is mainly due to Instagram's longer attention span compared to TikTok.

2. TikTok vs Search Engine

Delving into search behavior, a Gen Z survey revealed that almost 51% of them prefer using TikTok over Google for searches. Using video format as a search engine isn't a new concept, and TikTok seems to have captured this engagement for various topics.

3. What Others Are Doing on TikTok

While TikTok isn't new, many traditional shops sell through the platform, yet there are few TikTok videos promoting or discussing SaaS (Software as a Service). This presents a new opportunity for SaaS owners to explore and engage with the TikTok audience.

4. Musts and Must-Nots on TikTok

Must Do:

• Good lighting
• Good camera
• Good mic
• Engaging video hook; TikTok users have a short attention span
• If a video works, replicate it across multiple accounts for more traffic (be cautious of detection)
• Respond to comments using video

Must Not Do:

• Directly promote any external links; I've been shadow-banned permanently due to this. If you're starting, avoid promoting external videos or links. Be creative.
• Avoid responding to comments using videos (opt for simpler interactions)
• Avoid being too complex. TikTok users have short attention spans and prefer straightforward content.

In conclusion, TikTok appears to be a promising avenue for entrepreneurs, offering a more engaging and immediate reach compared to traditional SEO strategies. I hope this post sheds light on this perspective. If you find it enlightening, don't forget to join our email news, where we share cool organic marketing tricks we've discovered.